About RC Consultancy
RC Consultancy is a social enterprise that helps companies design and run effective Corporate Social Responsibility (CSR) programmes. Its practice spans CSR strategy, programme design, sector research and on-the-ground impact assessment, and it works across three audiences — companies shaping social-good strategy, donors and foundations practising informed giving, and a network of NGOs seeking funding and partnerships.
In India, CSR is not optional: Section 135 of the Companies Act mandates CSR spending and reporting for qualifying companies, which creates steady, high-intent demand for exactly this expertise — strategy, compliant programme design, and impact measurement.
The gap was digital, not substantive. The firm’s expertise is real, but its footprint was thin, so competitors (Sattva, CSRBOX, SoulAce, Fiinovation, ThinkCap and the Big Four) owned the CSR questions in both Google and AI answers.
The starting point — visibility before Raechal
RC Consultancy had the least digital visibility of the five for its core questions.
- For “CSR consulting firms in India,” page 1 was Chrysalis, Sattva, CSRBOX, ThinkCap, SoulAce, Consultivo and Fiinovation — not RC Consultancy.
- No content hub targeting the specific, high-intent CSR questions (strategy, Section 135 compliance, impact measurement).
- Thin service and audience pages limited what Google could rank.
- ChatGPT, asked to name CSR consulting firms in India, listed Sattva, SoulAce, CSRBOX, PwC, Fiinovation and others — RC Consultancy was not cited.
- No quotable how-to / definition content for AI to lift on CSR strategy, compliance or impact.
- The three-audience model (companies / donors / NGOs) wasn’t packaged as extractable answers.
What Raechal did — from the website to everything
Website & technical foundation
- Built a proper content architecture: service pages for companies, donors and NGOs, plus a CSR knowledge hub.
- Fixed technical fundamentals (titles, meta, internal linking, performance) so the hub can rank.
- Connected expertise to indexable pages rather than leaving it implicit.
On-page & content architecture
- Created a CSR knowledge hub: “how to design a CSR strategy,” “Section 135 compliance,” “how to measure social impact,” “choosing a CSR implementation partner.”
- Wrote audience-specific pages (companies / donors / NGOs) mapped to real search intent.
- Published frameworks, checklists and sector research as rankable, citable assets.
Structured data (schema)
- Organization, Service, Article and FAQ schema so services and answers are machine-readable.
- Consistent entity data to establish RC Consultancy as a credible CSR advisory.
GEO — getting cited by AI engines
- Wrote answer-first, quotable how-tos and definitions (Section 135, impact measurement) so AI engines can cite them.
- Structured the three-audience model into extractable ‘who we help / how’ blocks.
- Added quotable stats and frameworks — the format AI prefers for advisory questions.
Off-site authority & entity building
- Pursued mentions in CSR / development-sector directories, lists and publications AI engines trust.
- Aligned LinkedIn and directory facts with the site to reinforce the entity.
Social & brand-signal alignment
- Turned sector research and project outcomes into LinkedIn thought-leadership linking back to the hub.
- Standardised naming (RC Consultancy / RCF) so the entity is unambiguous.
Target questions by engine
None of these contain the brand name. Each set is written to match how that specific engine is queried and how it selects sources.
Google Search
CSR intent + compliance + measurement keywords.- “CSR consulting firms in India”
- “how to design a CSR strategy”
- “Section 135 CSR compliance help”
- “how to measure social impact of CSR”
ChatGPT
“Name specific firms” shortlist prompts.- “Which CSR consulting firms in India help companies design and implement their CSR programmes? Name specific firms.”
- “Who helps Indian corporates comply with mandatory CSR (Section 135) spending?”
- “Recommend partners to measure the social impact of a CSR programme.”
Gemini
Advisory, planning-oriented phrasing.- “Help me design a CSR programme for an Indian company — who can advise us?”
- “How should a company approach Section 135 CSR compliance, and who consults on it?”
- “Compare approaches to CSR impact measurement in India.”
Perplexity
Sourced firm and framework research.- “Reputable CSR consulting firms in India for strategy and impact assessment, with sources?”
- “How do Indian companies meet Section 135 CSR requirements, and who advises them?”
Results — live verification
RC Consultancy is at the start of its programme; today it resolves for its own name, while the high-value non-branded CSR questions above are the target. Baseline:
| Engine | Prompt tested | Outcome |
|---|---|---|
| RC Consultancy (brand) | Resolves — the site is the destination for brand searches | |
| Search | CSR knowledge-hub pages | Being built to rank for Section-135 and impact questions |
| AI engines | CSR-firm prompts | Target — the opportunity the programme is built to capture |
We only publish what we can verify. The AI-citation outcomes above were tested live on the date noted. Traffic and revenue figures are measured per engagement against your own analytics — never guessed — so they are not shown here.
What we do next
- Build and rank the CSR knowledge hub, then earn AI citations from it.
- Own the Section 135 compliance intent, which is high-value and recurring.
- Test Gemini and Perplexity to complete the CSR citation baseline.
- Use sector research as linkable assets to build authority against larger competitors.