About TNPSFL
TNPSFL provides supply-chain technology “delivered as a service” — helping logistics and freight-forwarding businesses run and get more from platforms like CargoWise, e2open and a multi-vendor technology stack. It operates at real scale, with 1,000+ specialists across 17 countries, positioning itself as the operational team behind a forwarder’s technology rather than just a software reseller. The group also operates under the SFL Tech / Soft Freight Logic brand, whose resource hub (resources.sfltech.ai) publishes its CargoWise expertise and is where much of the group’s current search and AI visibility already sits — so throughout this study, SFL Tech citations are TNPSFL citations.
This is a high-value but low-awareness B2B category. Buyers are freight forwarders and logistics providers who need CargoWise implemented, configured and run — but who may not search a tidy category term. Much of the demand shows up as questions to search engines and, increasingly, to AI assistants asked to ‘name providers.’
The obstacle was technical: the site was largely client-rendered, so its own solution language wasn’t reliably crawlable, and the category itself needed clear, quotable definitions that engines could cite.
The starting point — visibility before Raechal
TNPSFL is the standout example of AI behaving differently from Google — and of one group operating under two brands (TNPSFL and SFL Tech).
- The SFL Tech resource hub already earned page-1 rankings for informational CargoWise queries — a strong base — but the corporate TNPSFL site and the head category term “supply chain technology as a service” were not converting that into brand-level authority.
- For the broad category term, page 1 was CargoWise itself, WiseTech, e2open and large SIs — the group’s own definition of the category wasn’t the reference.
- Client-side rendering on parts of the estate meant some solution content wasn’t dependably indexed, and the two brands (TNPSFL / SFL Tech) weren’t reinforcing one entity.
- Positively: ChatGPT, asked to name managed CargoWise/e2open providers, already cited tnpsfl.com — a real, current win.
- Gemini, on the same prompt, listed generic (and partly fabricated) names and did not cite TNPSFL — a grounding gap to close.
- Category definitions were not packaged as the clean, quotable text AI engines prefer.
What Raechal did — from the website to everything
Website & technical foundation
- Fixed rendering and indexation so the site’s solution and service content is crawlable.
- Added service and industry pages structured around real buyer language (managed CargoWise, e2open support, logistics IT outsourcing).
- Improved performance and information architecture for a credible B2B presence.
On-page & content architecture
- Wrote authoritative definition pages for the category — “what is supply-chain technology as a service,” “what does a CargoWise managed-service partner do” — because clear definitions are what engines quote.
- Built solution pages mapped to platforms (CargoWise, e2open, Transtream) and to buyer problems (implementation, day-to-day admin, EDI, compliance).
- Added proof: scale (1,000+ specialists, 17 countries), competencies and outcomes.
Structured data (schema)
- Organization, Service and FAQ schema so offerings and answers are machine-readable.
- Consistent entity data (name, scale, locations) across the site.
GEO — getting cited by AI engines
- Published quotable, first-line definitions of the category so AI engines can lift them verbatim.
- Positioned TNPSFL explicitly as an answer to ‘who provides managed CargoWise / e2open,’ reinforcing the ChatGPT win and targeting Gemini’s gap.
- Structured ‘what we do / who it’s for’ as extractable lists.
Off-site authority & entity building
- Pursued presence on logistics-tech directories and CargoWise/WiseTech partner listings that AI engines trust.
- Kept partner-network and directory facts consistent with the site to reinforce citations.
Social & brand-signal alignment
- Turned capability and client-outcome content into LinkedIn posts linking back to indexable pages.
- Standardised the company entity (scale, footprint, competencies) across channels.
Target questions by engine
None of these contain the brand name. Each set is written to match how that specific engine is queried and how it selects sources.
Google Search
Category + platform + buyer-problem keywords.- “supply chain technology as a service”
- “CargoWise managed services provider for freight forwarders”
- “outsource logistics IT for freight forwarders”
- “e2open managed services partner”
ChatGPT
“Name specific companies” provider-shortlist prompts (already works).- “Who provides managed CargoWise and e2open services for freight forwarders, delivered as a service? Name specific companies.”
- “Which firms run a freight forwarder’s CargoWise environment as an outsourced service?”
- “Recommend partners that modernise a logistics company’s tech stack without hiring in-house.”
Gemini
Definitional + advisory (the gap to close after grounding).- “What is supply-chain technology delivered as a service, and who provides it?”
- “Help me choose a managed CargoWise partner for a mid-size freight forwarder.”
- “Compare ways to run CargoWise: in-house vs a managed-service provider.”
Perplexity
Sourced provider research.- “Companies offering managed CargoWise / e2open services for freight forwarders, with sources?”
- “What does ‘supply chain technology as a service’ mean and which providers are credible?”
Results — live verification
SFL Tech / Soft Freight Logic (resources.sfltech.ai) is part of the TNPSFL group — its established brand and content hub — so citations of either represent TNPSFL. Prompts where the group is surfaced or cited today (tested live):
| Engine | Prompt tested | Outcome |
|---|---|---|
| CargoWise managed services provider for freight forwarders | Ranks — resources.sfltech.ai on page 1 | |
| why freight forwarders should use CargoWise | Ranks — SFL Tech holds two page-1 spots (incl. #1) | |
| how does CargoWise help freight forwarders automate | Ranks — resources.sfltech.ai on page 1 | |
| ChatGPT | Who provides managed CargoWise and e2open services, delivered as a service? Name specific companies. | Cited — tnpsfl.com named (twice) |
| ChatGPT | Who runs a freight forwarder’s CargoWise environment as an outsourced managed service? | Cited — Soft Freight Logic (SFL Tech), resources.sfltech.ai |
We only publish what we can verify. The AI-citation outcomes above were tested live on the date noted. Traffic and revenue figures are measured per engagement against your own analytics — never guessed — so they are not shown here.
What we do next
- Publish category-definition content to convert the ChatGPT win into Google rankings too.
- Close the Gemini grounding gap so all engines cite TNPSFL, not fabricated names.
- Target platform-specific queries (CargoWise, e2open, Transtream) where intent is highest.
- Track AI citations per engine monthly — this account moves fastest in AI answers.