Service Agreement

Free plan · no charge · Raechal.ai

Version 2026-09-24 · Effective 24 September 2026

The version of this Agreement you accept, and the date you accepted it, are recorded against your account. For a copy of a superseded version, write to info@raechal.ai.

This Service Agreement (the "Agreement") is entered into between Raechal AI Technologies India Private Limited (CIN U58200HR2026PTC144163), a company incorporated under the laws of India and having its registered office at Unit No: 6O-16, 6th Floor, VSR Avenue 114, Bajghera, Gurugram-122017, Haryana, India (the "Company", "Platform", "website", "we", "us", or "our") and the individual or entity (the "user", "customer", "you" or "your") in connection with your access to and use of the Raechal.ai Platform under the Free Plan. This Agreement, together with the Terms and Conditions, the Privacy Policy and (where you later take a paid Plan) the Cancellation and Refund Policy of Raechal.ai (each incorporated herein by reference), constitutes the entire legal agreement between the parties with respect to the subject matter hereof.

The customer hereby confirms that they have read and understood the following governing documents published by the Company:

☑ I have read and understood all the clauses of the Terms and Conditions of the Company, available at https://raechal.ai/terms and I agree to be legally bound by the same.
☑ I have read and understood all the clauses of the Privacy Policy of the Company, available at https://raechal.ai/privacy and I consent to the collection, use, storage, and processing of my personal data as described therein.
☑ I have read and understood the Cancellation and Refund Policy of the Company, available at https://raechal.ai/refund. No amount is payable under the free Plan, so nothing under that Policy applies to you unless and until you take a paid Plan.

The customer further confirms that their agreement to the Terms and Conditions, the Privacy Policy and the Cancellation and Refund Policy is free, informed, and unconditional. If the customer does not agree, they must not activate or use this Plan. If you are purchasing the Plan on behalf of a company, organisation, agency, or other legal entity and is a true user, you represent that you are duly authorised to bind such entity to this Agreement. Unless the context otherwise requires, references to "user(s)", "customer(s)", "you", or "your" in this Agreement, the Terms and Conditions, the Privacy Policy/Notice or any other applicable Raechal.ai document shall mean any individual or entity that accesses, registers for, purchases, or uses the Raechal.ai Platform or Services.

1. Plan Details and Allowances (Free Plan)

The customer is enrolled under the free Plan, which is provided at no charge. A Plan determines two things: the Allowance, how much of each Service the customer may use, and, for a small number of Services, whether the Service is available to the Plan at all. The Allowances of the free Plan are one-time: they are granted once for the lifetime of the account, they do not reset monthly and they do not replenish, so once they are used they are used. They are the following:

1 website
1 full site scan (one-time)
25 AI answers
15 assistant messages
1 article

The Free Plan additionally includes:

Unlimited AI crawler audits

The full schedule of Allowances for every Plan is published on the Platform at https://raechal.ai/pricing and forms part of this Agreement. Where an Allowance is stated as unlimited, it is not metered. Where a Service is not included in this Plan, it is unavailable until the customer moves to a Plan that includes it.

The free Plan’s Allowances do not reset and are not replenished; a paid Plan is the only way to obtain further Allowance. Where the quantity of anything the customer holds on the Platform exceeds what the Plan permits, for example the number of connected websites, the excess is frozen and not deleted: it remains in the customer's account and becomes available again as soon as the customer is within the limit of their Plan.

Where the customer connects their own third-party artificial intelligence provider key, the Allowance for those Services that are delivered by an artificial intelligence model is doubled for so long as that key remains valid and in place. This is an increase in the Allowance and not a reduction in the price of the Plan, it applies to those Services and not to every Allowance under the Plan, and the Services to which it applies are those identified as such on the Platform.

The Company may change or withdraw the free Plan, or revise its Allowances, at any time. Because nothing is paid for the free Plan there is no purchased entitlement to preserve, and the Company gives no undertaking that the free Plan will continue to be offered or that its Allowances will remain at any particular level.

2. No Fees, and No Renewal

The free Plan is provided at no charge. No amount is payable by the customer for it, no payment method is required to use it, and the Company does not charge, debit or invoice the customer under this Agreement.

Because nothing is payable, there is no Billing Period, no renewal, no automatic debit and no payment mandate under this Agreement. Nothing in this Agreement obliges the customer to pay for anything or to take a paid Plan, and the customer will not be charged by reason of using the free Plan or of its Allowances being used up.

Where the customer chooses to take a paid Plan, that purchase is governed by the Service Agreement for the Plan they select, which is presented to them and accepted at checkout, together with the Cancellation and Refund Policy. This Agreement does not set the price of any paid Plan.

The Company may offer the customer their own third-party artificial intelligence provider key. Where the customer connects one, the Services delivered by an artificial intelligence model are run on that key, and any charges the provider makes for its use are a matter between the customer and that provider.

3. Leaving, and Moving to a Paid Plan

There is no subscription to cancel under the free Plan and nothing to stop paying. The customer may stop using the Platform at any time, and may delete their account and its data at any time from their account settings; the Company retains only what it is required or permitted to retain under the Privacy Policy and applicable law.

The customer may take a paid Plan at any time from their account settings. Doing so does not restore the free Plan's Allowances, which are one-time and already granted: a paid Plan grants its own Allowances for each Billing Period, and usage already recorded counts towards them.

Where a customer's paid subscription later ends, by cancellation or otherwise, the account reverts to the free Plan on the terms of this Agreement. The customer should note that the free Plan's Allowances will already have been consumed if they were used before the paid Plan was taken, so the account may return to the free Plan with none remaining. Nothing in the customer's account is deleted by that reversion.

4. Customer Responsibility

The customer shall, at all times, be solely responsible for the accuracy, legality, integrity, and appropriateness of all information, data, content, websites, domains, credentials, and materials provided, uploaded, submitted, connected, authorised, or otherwise made available by the customer through or in connection with the Platform. Without limiting the generality of the foregoing, the customer shall also be responsible for:

Providing and maintaining accurate, complete, current and non-misleading registration details including domain, website and account-related information.
Ensuring that the customer owns, controls and/or is duly authorised to access, connect, scan, analyse, process, modify, or otherwise use any website, domain, sub-domain, CMS, analytics property, plugin, integration, or third-party account connected to or used through the Platform.
Obtaining and maintaining all necessary permissions, consents, licences, approvals, and authorisations required for the customer's use of the Platform.
Independently reviewing, verifying, editing, approving, and validating all AI-generated outputs, including content, metadata, recommendations, reports, technical suggestions, workflow actions, and automation outputs, before relying on, publishing, implementing, or using the same in any live environment.
Ensuring that customer's data and use of the Services do not infringe, misappropriate, or violate any third-party intellectual property, privacy, confidentiality, publicity, contractual, or other rights.
Ensuring that the customer does not provide any unlawful, defamatory, fraudulent, deceptive, obscene, or harmful content and further do not include malicious code, malware, or harmful scripts.
Using the Platform only for lawful, authorised, ethical, and permitted purposes, and not for any activity that violates this Agreement, the Terms and Conditions, applicable law, third-party rights, search engine policies, or the security, integrity, or reputation of the Platform.

5. No Performance Guarantee

The customer understands that the Company provides its SEO services through AI-assisted tools and the Company does not warrant or guarantee any specific outcome from the use of the Services, including any increase in rankings, traffic, indexing, citations, conversions, revenue, leads, discoverability or visibility across search engines, answer engines, marketplaces, or other digital platforms.

Search and visibility outcomes depend on numerous variables beyond our control, including third-party algorithms, market conditions, website quality, hosting conditions, competitive landscape, technical architecture, customer implementation choices and the actions or policies of search engines and AI platforms.

6. Suspension and Termination

You may stop using the free Plan, and may delete your account, at any time as described in clause 3. We may suspend, restrict or terminate your access to the Free Plan, in whole or in part, immediately or at any time, with or without notice, if we reasonably determine that:

You breached this Agreement, the Terms and Conditions and/or our Privacy Policy;
Your use of the Services creates security, legal, technical, or reputational risk to the Company, the Platform, or any third party;
Your payment remains overdue or has been reversed;
You have engaged in fraud, misuse, or abuse; or
We are required to do so by law or a competent authority.

We may also suspend the FreePlan temporarily for maintenance, upgrades, emergency fixes, infrastructure issues, security events or reasons outside our reasonable control (the "maintenance"). Where reasonably practicable, we will provide prior notice of planned maintenance and will use commercially reasonable efforts to minimise disruption and restore the Services as soon as reasonably possible. We shall not be liable for any loss, delay, or interruption resulting from such temporary suspension.

Upon termination or suspension: (a) your right to use and access the Free Plan shall cease to the extent specified by us; (b) no amount is or becomes payable by you, there being no subscription and no fee under the free Plan; (c) data, features, or access available under the Free Plan may be modified or limited in accordance with this Agreement and the Terms and Conditions, and where the quantity held exceeds what the free Plan permits the excess is frozen rather than deleted; and (d) provisions which by their nature should survive shall continue in full force, including provisions relating to intellectual property, disclaimers, indemnities, liability, dispute resolution, and accrued payment obligations.

7. Limitation of Liability

To the fullest extent permitted by applicable law, in no event shall the Company, its affiliates, Platform, licensors, service providers, officers, directors, employees, agents, or representatives be liable for any indirect, incidental, consequential, special, exemplary, punitive, or aggravated damages or for any loss of profits, revenue, goodwill, data, business opportunity, savings, ranking, traffic, reputation, or business interruption, arising out of or in connection with this Agreement or the use of or inability to use the Services, even if advised of the possibility of such damages.

No fee is payable by the customer under the free Plan. The Company's liability arising out of or relating to the Services or this Agreement is accordingly limited to the fullest extent permitted by applicable law, and the customer acknowledges that the free Plan is provided without charge and on an "as is" basis.

8. Indemnity

The customer agrees to defend, indemnify, and hold harmless the Company, its affiliates, Platform and their respective officers, directors, employees, consultants, contractors, agents, licensors, successors, and assigns from and against any and all claims, actions, demands, proceedings, liabilities, losses, damages, judgments, settlements, penalties, costs, and legal expenses arising out of or relating to: (a) your use of our Services; (b) your Customer Data, Inputs, or Outputs as used or implemented by you; (c) your breach of our Terms or any third-party from which the Company is availing services; (d) your violation of any law or third-party right; or (e) your negligence, misconduct, or unauthorised use of any website, domain, CMS, analytics property, or third-party integration.

9. Intellectual Property Rights

All rights, title and interest in our Platform, including all software, technology, source code, object code, interfaces, workflows, databases, designs, text, graphics, trademarks, service marks, logos, contents, documentation, reports, models and all other underlying intellectual property are and shall remain the exclusive property of the Company and/or its licensors.

Subject to the terms of this Agreement and the FreePlan, the Company grants the customer a limited, non-exclusive, non-transferable, non-sublicensable, and revocable right to access and use the Platform solely for the customer's own internal business purposes for so long as the subscription remains active.

The customer shall not copy, sell, license, modify, distribute, reverse engineer, or try to extract how our AI works. The customer also cannot use our Platform or its outputs to build or train a competing product or similar AI system.

The customer will continue to own any data, text, prompts, or content that you input into the Platform. However, by using the Services, you allow us to use this information (in a secure and aggregated way) to improve the Platform's functionality. If the customer provides suggestions, ideas, enhancement requests, feedback, or recommendations relating to the Platform or the Services, the customer agrees that we may use and exploit the same without restriction or obligation to compensate it.

10. Confidentiality

Each party acknowledges that, in connection with this Agreement and the customer's use of the Platform under this Plan, it may receive, access, generate, or become aware of non-public, proprietary, business, technical, operational, commercial, financial, website-related, SEO-related, or platform-related information of the other party (the "Confidential Information").
For the purposes of this Agreement, the customer's Confidential Information shall include, without limitation, Customer Data, website URLs, domain information, website materials, prompts, instructions, unpublished content, SEO strategies, keyword data, analytics information, Search Console data, CMS credentials, access tokens, API keys, integration details, audit results, reports, recommendations, workflow inputs, project history, and any other non-public information submitted, uploaded, connected, generated, or made available by or on behalf of the customer through the Platform.
The Platform's Confidential Information shall include the non-public aspects of the Platform, Services, business operations and underlying technology, as well as the Plan and billing arrangements, that are disclosed to, accessed by, discovered by, or otherwise become known to the customer in connection with the use of the Platform, whether intentionally or unintentionally. This may include, without limitation, non-public technical information, system behaviour, security information, source code, object code, internal architecture, backend workflows, prompts, templates, models, algorithms, dashboards, report-generation formats, product roadmap, pricing logic, technical documentation, know-how, and proprietary methods.
The customer acknowledges that nothing in this Agreement grants the customer any right to access the Platform's source code, backend systems, internal architecture, non-public templates, algorithms, models, prompts, security systems, or proprietary technical materials. Any unauthorised access, attempted access, extraction, copying, scraping, reverse engineering, disclosure, or misuse of such information is strictly prohibited.
Each party shall use the other party's Confidential Information only for the purpose of exercising its rights or performing its obligations under this Agreement and shall not disclose such Confidential Information to any third party except as permitted under this Agreement, the Terms and Conditions, the Privacy Policy/Notice, or applicable law.
The Platform may disclose the customer's Confidential Information to its employees, contractors, affiliates, hosting providers, payment processors, analytics providers, AI model developers, cloud infrastructure providers, authorised sub-processors, professional advisers, and other service providers only to the extent reasonably necessary to provide, operate, secure, maintain, improve or support the Platform and Services, provided that such persons are subject to appropriate confidentiality, contractual, or legal obligations.
The obligations under this clause shall not apply to information that:
- is or becomes publicly available without breach of this Agreement;
- was lawfully known to the party receiving information before disclosure;
- is lawfully received from a third party without breach of any confidentiality obligation;
- is independently developed by the party receiving information without use of or reference to the party disclosing Confidential Information;
- is required to be disclosed by applicable law, court order, regulatory authority, government authority, or legal process.
Each party shall use reasonable technical, organisational, and administrative safeguards to protect the other party's Confidential Information from unauthorised access, use, disclosure, alteration, copying, or destruction.
Upon termination or expiry of this Agreement, the Platform may retain customer Confidential Information only to the extent required for legal, tax, accounting, audit, security, backup, fraud-prevention, dispute-resolution, service-continuity, or legitimate business purposes, or as otherwise permitted under the Terms and Conditions and Privacy Policy/Notice. Any retained information shall remain subject to the confidentiality obligations under this Agreement.
The obligations under this clause shall survive termination or expiry of this Agreement for a period of three (03) years. However, obligations relating to trade secrets, credentials, access tokens, API keys, security information, source code, non-public technical information, and highly sensitive proprietary information shall continue for so long as such information remains confidential under applicable law.

11. Data Security

The Company shall implement reasonable technical and organisational measures designed to protect Customer Data and personal data in accordance with applicable law, the Terms and Conditions and its Privacy Policy. However, the customer acknowledges that no internet transmission, email transmission, platform, hosting environment, API, integration, or digital system is completely secure or error-free. The customer remains responsible for its own device security, account security, password confidentiality, CMS security, website backups, access permissions, and internal controls.

12. Governing Laws and Dispute Resolution

The Parties agree that any dispute, claim, controversy, or difference arising out of or in connection with this Agreement, the Free Plan, the Platform, the Services, or any payment made thereunder shall be governed by and resolved in accordance with the Governing Law and Dispute Resolution clause contained in the Terms and Conditions available on the Raechal.ai website. For ease of reference, the said clause is reproduced below:

15. Governing Laws and Dispute Resolution

Use of our services shall be governed by and interpreted in accordance with the laws of India. Users agree that any disputes or legal proceedings arising out of or in connection with such use shall be subject to the exclusive jurisdiction of the competent courts and tribunals in the state of Haryana, India, to which they irrevocably submit.

The Parties shall endeavour to settle such dispute amicably through good-faith discussions within thirty (30) days from the date on which one party notifies the other party of the dispute in writing. If the dispute is not resolved then such dispute shall be referred to arbitration in India in accordance with the Arbitration and Conciliation Act, 1996, as amended from time to time. The arbitration shall be conducted by a sole arbitrator mutually appointed by the parties. If the parties fail to mutually appoint the sole arbitrator within thirty (30) days, the arbitrator shall be appointed in accordance with applicable law.

The seat and venue of arbitration shall be Gurugram, Haryana, India. All arbitration proceedings shall be conducted in the English language. The Arbitrator shall decide any such dispute or claim and such arbitral award and the award of such Arbitrator shall be final and binding on all parties concerned. During arbitration and prior to an award being granted, the parties shall continue to perform those obligations under the Terms not in dispute.

13. Entire Agreement

This Agreement together with the Terms and Conditions, the Privacy Policy/Notice, the Cancellation and Refund Policy, the Plan details displayed on the Platform, the invoice, the payment confirmation and any applicable policy or notice, constitutes the entire agreement between the Company and the customer regarding the Free Plan.

Where this Agreement and the Terms and Conditions conflict in their application to the customer's subscription to the FreePlan, this Agreement prevails to the extent of that conflict for that subscription. The Terms and Conditions otherwise govern the customer's access to and use of the Platform.

14. Electronic Acceptance

This Agreement is an electronic record under the Information Technology Act, 2000 and the rules made thereunder, as amended from time to time, and does not require any physical, digital, or handwritten signature. By ticking the acceptance box presented when the account is set up, clicking "I Agree", "Continue", or any similar button, the customer confirms that the customer has read, understood, and agreed to be legally bound by this Agreement, the Terms and Conditions, the Privacy Policy/Notice and the Plan terms.

The Company records the date and time of the customer's acceptance and the version of this Agreement accepted, and retains that record for the purposes of demonstrating consent.

15. Miscellaneous

Binding Effect: This Agreement shall be binding upon and inure to the benefit of the customer and, if the customer is a company, upon their respective promoters, directors, heirs, successors and assigns as well.
Term: This Agreement shall commence on the date on which the customer selects and activates the Free Plan through the Platform and accepts this Agreement, the Terms and Conditions, and the Privacy Policy/Notice ("Effective Date"), and shall continue until the earlier of: (a) cancellation or termination of the customer's subscription to the Free Plan; (b) closure or suspension of the customer's account; or (c) termination in accordance with this Agreement or the Terms and Conditions ("Term").
Force Majeure: Notwithstanding anything to the contrary in this Agreement, neither the Company nor the customer shall be liable by reason of failure or delay in the performance of its duties and obligations under this Agreement if such failure or delay is caused by force majeure. "Force Majeure" shall mean an event or circumstance or combination of events and circumstances which are beyond the reasonable control of the Parties which could not at the time of conclusion of this Agreement be foreseen and that prevent either of them from wholly or partially performing any duties or obligations under the present Agreement, including war (whether declared or not), invasion, act of foreign or internal enemies, rebellion, terrorism, revolution, insurrection, military or usurped power, civil war or civil commotions, mob violence, civil disturbance, riot, munitions of war, sabotage, any orders of governmental, quasi-governmental, or local authorities, natural catastrophes such as earthquake, tempest, hurricane, typhoon, epidemics, pandemics, volcanic activity, floods or any other adverse severe forces of nature or Acts of God, and any public health emergency or pandemic as declared by government authorities.
Amendment: The Company may amend this Agreement. An amendment that does not materially affect the customer's rights or the amount payable takes effect when it is published on the Platform. Where an amendment materially affects the customer's rights or the amount payable, the Company will give notice to the customer, and the amendment will take effect on the date stated in that notice. The free Plan is not billed and has no Billing Period, so no billing date defers it.
Assignment: Neither of the Parties hereto shall be entitled to assign this Agreement or any of their rights, powers, responsibilities and/or duties hereunder without the prior written consent of the other Party.
Severance: Invalidity or unenforceability of any term of this Agreement shall not render the other provisions and the remainder of the Agreement invalid or unenforceable and the Agreement shall remain in full force and effect.
Waiver: Save where this Agreement expressly provides, neither Party shall be deemed to have waived any right, power, privilege or remedy under the Agreement unless such Party shall have delivered to the other Party a written waiver signed by an authorised officer of such waiving Party.
Survival of Certain Clauses: The clauses of this Agreement which by nature are intended to survive termination of the Agreement shall remain in effect after such termination.

16. Notices

Any notice required or permitted to be given under this Agreement, including a notice of dispute under clause 12, shall be in writing and shall be sent to the Company by electronic mail to info@raechal.ai and, where the notice concerns a dispute, additionally by post to:

Raechal AI Technologies India Private Limited

Unit No: 6O-16, 6th Floor, VSR Avenue 114

Bajghera, Gurugram-122017, Haryana

India

Any notice to the customer shall be sent to the electronic mail address registered on the customer's account, and the customer is responsible for keeping that address current. A notice sent by electronic mail is deemed given on the next business day after it is sent, and a notice sent by post is deemed given five (5) business days after posting. Nothing in this clause affects the customer's right to raise a grievance with the Grievance Officer named in the Privacy Policy, or to escalate it to the authority identified there.