Service Agreement

Starter plan · billed annual · Raechal.ai

Version 2026-09-24 · Effective 24 September 2026

The version of this Agreement you accept at checkout is recorded against your subscription, together with the date and this version label. For a copy of a superseded version, write to info@raechal.ai.

This Service Agreement (the "Agreement") is entered into between Raechal AI Technologies India Private Limited (CIN U58200HR2026PTC144163), a company incorporated under the laws of India and having its registered office at Unit No: 6O-16, 6th Floor, VSR Avenue 114, Bajghera, Gurugram-122017, Haryana, India (the "Company", "Platform", "website", "we", "us", or "our") and the individual or entity (the "user", "customer", "you" or "your") in connection with your access to and use of the Raechal.ai Platform under the Starter Plan, billed annual. This Agreement, together with the Terms and Conditions, the Privacy Policy and the Cancellation and Refund Policy of Raechal.ai (each incorporated herein by reference), constitutes the entire legal agreement between the parties with respect to the subject matter hereof.

The customer hereby confirms that they have read and understood the following governing documents published by the Company:

☑ I have read and understood all the clauses of the Terms and Conditions of the Company, available at https://raechal.ai/terms and I agree to be legally bound by the same.
☑ I have read and understood all the clauses of the Privacy Policy of the Company, available at https://raechal.ai/privacy and I consent to the collection, use, storage, and processing of my personal data as described therein.
☑ I have read and understood the Cancellation and Refund Policy of the Company, available at https://raechal.ai/refund, including that cancellation takes effect at the end of the Billing Period then in progress and that no pro-rata refund is provided for its unused remainder.

The customer further confirms that their agreement to the Terms and Conditions, the Privacy Policy and the Cancellation and Refund Policy is free, informed, and unconditional. If the customer does not agree, they must not activate or use this Plan. If you are purchasing the Plan on behalf of a company, organisation, agency, or other legal entity and is a true user, you represent that you are duly authorised to bind such entity to this Agreement. Unless the context otherwise requires, references to "user(s)", "customer(s)", "you", or "your" in this Agreement, the Terms and Conditions, the Privacy Policy/Notice or any other applicable Raechal.ai document shall mean any individual or entity that accesses, registers for, purchases, or uses the Raechal.ai Platform or Services.

1. Plan Details and Allowances (Starter Plan)

The customer is enrolled under the Starter Plan, a paid subscription billed every year. A Plan determines two things: the Allowance, how much of each Service the customer may use within one Billing Period, and, for a small number of Services, whether the Service is available to the Plan at all. Under the Starter Plan the following Allowances apply per Billing Period:

1 website
8 site scans a month
300 AI answers
100 assistant messages
10 articles
12 rank runs

The Starter Plan additionally includes:

CMS publishing agents
Autopilot
Maps geo-grid up to 5×5

The full schedule of Allowances for every Plan is published on the Platform at https://raechal.ai/pricing and forms part of this Agreement. Where an Allowance is stated as unlimited, it is not metered. Where a Service is not included in this Plan, it is unavailable until the customer moves to a Plan that includes it.

Allowances reset at the beginning of each Billing Period and unused Allowances do not carry forward. Where the quantity of anything the customer holds on the Platform exceeds what the Plan permits, for example the number of connected websites, the excess is frozen and not deleted: it remains in the customer's account and becomes available again as soon as the customer is within the limit of their Plan.

Where the customer connects their own third-party artificial intelligence provider key, the Allowance for those Services that are delivered by an artificial intelligence model is doubled for so long as that key remains valid and in place. This is an increase in the Allowance and not a reduction in the price of the Plan, it applies to those Services and not to every Allowance under the Plan, and the Services to which it applies are those identified as such on the Platform.

The Allowances stated in this Agreement are those applicable to the customer's subscription. The Company may publish revised Allowances for a Plan; a subscription already in effect continues on the Allowances it was purchased under until it is changed or renewed onto a revised set.

2. Fees, Billing and Renewal

The Starter Plan is charged $390 every year, and renews automatically at the end of each Billing Period until the customer cancels it or it is terminated in accordance with this Agreement.

The equivalent price in the customer's other supported currency is ₹29,990 plus Goods and Services Tax every year. The currency of a subscription is fixed at purchase and cannot be changed by a change of Plan; to change currency the customer must cancel and take out a new subscription.

An annual Billing Period is charged for 10 months in place of twelve, which is the discount described on the Platform as two months free. The amount is debited once for the year rather than every month, and the subscription renews annually.

Amounts quoted in Indian Rupees are exclusive of Goods and Services Tax, and GST at the applicable rate (presently 18%) is added at the time of payment; the total amount to be debited is displayed to the customer before they commit to the purchase. Amounts quoted in United States Dollars are the total payable and no GST is collected on them. Where the customer requires a tax invoice bearing their GSTIN, that GSTIN must be provided at the time of purchase; an invoice already issued without it cannot be reissued.

i. Method of payment and authorisation

Payments are processed by the Company's third-party payment processor and not by the Company. The recurring debit is authorised against the payment method the customer provides at checkout. Depending on the currency and the amount, the customer's bank may require a mandate to be registered rather than a card authorisation; where it does, the Plan becomes active when the first payment is confirmed.

Where the customer is billed in Indian Rupees, the customer will be sent a pre-debit notification at least twenty-four hours before each debit and may decline any individual debit in accordance with applicable regulation. Declining a debit does not cancel the subscription: the subscription remains in effect and the amount remains payable, and a customer who intends to stop paying altogether must cancel the subscription rather than decline the debit.

ii. Changes to price

The Company may change the price of its Plans at its discretion. A change in price does not affect a subscription already in effect: the customer continues to be charged the amount recorded for their subscription at the time of purchase, and a revised price applies only if the customer changes their Plan, changes their Billing Period, or takes out a new subscription after the change.

iii. Failed payments

If a recurring debit fails, the Services are not suspended immediately. The payment processor will re-attempt the debit and the Company allows a grace period while it does, during which the Plan and its Allowances remain available. If the amount cannot be collected after those attempts are exhausted, the subscription is stopped and the account reverts to the free Plan on the terms in clause 3. Nothing in the customer's account is deleted, and the Plan is restored when a payment is successfully collected.

3. Changing and Cancelling this Plan

The customer may change or cancel this Plan from their account settings at any time while the subscription is active or a payment is being re-attempted. Where the customer's bank or the payment processor has placed the underlying mandate or subscription in a paused state, it cannot be changed or replaced from the account settings until it is resumed, because resuming it is an action on the payment provider's side rather than the Company's; in that event the customer should write to the Company at the address in clause 16 and the Company will assist. No amount is debited while a subscription is paused and no Allowance is granted for that period.

Moving to a larger Plan takes effect immediately and the Allowances of the larger Plan are available at once; usage already recorded in the current Billing Period counts towards the Allowances of the new Plan. Moving to a smaller Plan takes effect at the end of the Billing Period for which the customer has already paid, and the customer retains the Allowances of their existing Plan until that date. The Company does not reduce or withdraw an Allowance in the middle of a Billing Period that has been paid for, and a change of Plan does not generate a refund.

The customer may cancel this Plan at any time from their account settings. Cancellation takes effect at the end of the Billing Period then in progress: the customer retains access and Allowances until that date, no further amount is debited after it, and the account remains open. No pro-rata refund is provided for the unused remainder of a Billing Period. On and from the date cancellation takes effect the account reverts to the free Plan, whose Allowances are one-time and granted once for the lifetime of an account, so where they have previously been used they will already have been consumed. The customer's data is not deleted by cancellation.

No refund shall be provided for a partially used Billing Period, for Allowances not used within a Billing Period, for user error, change of business strategy, dissatisfaction with subjective output quality, or failure to use the Services during a period for which the customer has paid. The circumstances in which the Company does refund are set out in the Cancellation and Refund Policy. In the event of chargebacks, payment reversals, suspected fraud, abuse, or unauthorised payment activity, the Company may suspend or terminate the account and pursue all lawful remedies available to it.

4. Customer Responsibility

The customer shall, at all times, be solely responsible for the accuracy, legality, integrity, and appropriateness of all information, data, content, websites, domains, credentials, and materials provided, uploaded, submitted, connected, authorised, or otherwise made available by the customer through or in connection with the Platform. Without limiting the generality of the foregoing, the customer shall also be responsible for:

Providing and maintaining accurate, complete, current and non-misleading registration details including domain, website and account-related information.
Ensuring that the customer owns, controls and/or is duly authorised to access, connect, scan, analyse, process, modify, or otherwise use any website, domain, sub-domain, CMS, analytics property, plugin, integration, or third-party account connected to or used through the Platform.
Obtaining and maintaining all necessary permissions, consents, licences, approvals, and authorisations required for the customer's use of the Platform.
Independently reviewing, verifying, editing, approving, and validating all AI-generated outputs, including content, metadata, recommendations, reports, technical suggestions, workflow actions, and automation outputs, before relying on, publishing, implementing, or using the same in any live environment.
Ensuring that customer's data and use of the Services do not infringe, misappropriate, or violate any third-party intellectual property, privacy, confidentiality, publicity, contractual, or other rights.
Ensuring that the customer does not provide any unlawful, defamatory, fraudulent, deceptive, obscene, or harmful content and further do not include malicious code, malware, or harmful scripts.
Using the Platform only for lawful, authorised, ethical, and permitted purposes, and not for any activity that violates this Agreement, the Terms and Conditions, applicable law, third-party rights, search engine policies, or the security, integrity, or reputation of the Platform.

5. No Performance Guarantee

The customer understands that the Company provides its SEO services through AI-assisted tools and the Company does not warrant or guarantee any specific outcome from the use of the Services, including any increase in rankings, traffic, indexing, citations, conversions, revenue, leads, discoverability or visibility across search engines, answer engines, marketplaces, or other digital platforms.

Search and visibility outcomes depend on numerous variables beyond our control, including third-party algorithms, market conditions, website quality, hosting conditions, competitive landscape, technical architecture, customer implementation choices and the actions or policies of search engines and AI platforms.

6. Suspension and Termination

You may cancel the Starter Plan at any time as described in clause 3. We may suspend, restrict or terminate your access to the Starter Plan, in whole or in part, immediately or at any time, with or without notice, if we reasonably determine that:

You breached this Agreement, the Terms and Conditions and/or our Privacy Policy;
Your use of the Services creates security, legal, technical, or reputational risk to the Company, the Platform, or any third party;
Your payment remains overdue or has been reversed;
You have engaged in fraud, misuse, or abuse; or
We are required to do so by law or a competent authority.

We may also suspend the StarterPlan temporarily for maintenance, upgrades, emergency fixes, infrastructure issues, security events or reasons outside our reasonable control (the "maintenance"). Where reasonably practicable, we will provide prior notice of planned maintenance and will use commercially reasonable efforts to minimise disruption and restore the Services as soon as reasonably possible. We shall not be liable for any loss, delay, or interruption resulting from such temporary suspension.

Upon termination or suspension: (a) your right to use and access the Starter Plan shall cease to the extent specified by us; (b) any subscription then in effect shall be cancelled and no further amount shall be debited, save that amounts already debited for the Billing Period in progress are not refunded; (c) data, features, or access available under the Starter Plan may be modified or limited in accordance with this Agreement and the Terms and Conditions, and where the quantity held exceeds what the free Plan permits the excess is frozen rather than deleted; and (d) provisions which by their nature should survive shall continue in full force, including provisions relating to intellectual property, disclaimers, indemnities, liability, dispute resolution, and accrued payment obligations.

7. Limitation of Liability

To the fullest extent permitted by applicable law, in no event shall the Company, its affiliates, Platform, licensors, service providers, officers, directors, employees, agents, or representatives be liable for any indirect, incidental, consequential, special, exemplary, punitive, or aggravated damages or for any loss of profits, revenue, goodwill, data, business opportunity, savings, ranking, traffic, reputation, or business interruption, arising out of or in connection with this Agreement or the use of or inability to use the Services, even if advised of the possibility of such damages.

The aggregate liability of the Company arising out of or relating to the Services or this Agreement shall not exceed the total fees paid by you to the Company under this Plan in respect of the twelve (12) months immediately preceding the event giving rise to the relevant claim.

8. Indemnity

The customer agrees to defend, indemnify, and hold harmless the Company, its affiliates, Platform and their respective officers, directors, employees, consultants, contractors, agents, licensors, successors, and assigns from and against any and all claims, actions, demands, proceedings, liabilities, losses, damages, judgments, settlements, penalties, costs, and legal expenses arising out of or relating to: (a) your use of our Services; (b) your Customer Data, Inputs, or Outputs as used or implemented by you; (c) your breach of our Terms or any third-party from which the Company is availing services; (d) your violation of any law or third-party right; or (e) your negligence, misconduct, or unauthorised use of any website, domain, CMS, analytics property, or third-party integration.

9. Intellectual Property Rights

All rights, title and interest in our Platform, including all software, technology, source code, object code, interfaces, workflows, databases, designs, text, graphics, trademarks, service marks, logos, contents, documentation, reports, models and all other underlying intellectual property are and shall remain the exclusive property of the Company and/or its licensors.

Subject to the terms of this Agreement and the StarterPlan, the Company grants the customer a limited, non-exclusive, non-transferable, non-sublicensable, and revocable right to access and use the Platform solely for the customer's own internal business purposes for so long as the subscription remains active.

The customer shall not copy, sell, license, modify, distribute, reverse engineer, or try to extract how our AI works. The customer also cannot use our Platform or its outputs to build or train a competing product or similar AI system.

The customer will continue to own any data, text, prompts, or content that you input into the Platform. However, by using the Services, you allow us to use this information (in a secure and aggregated way) to improve the Platform's functionality. If the customer provides suggestions, ideas, enhancement requests, feedback, or recommendations relating to the Platform or the Services, the customer agrees that we may use and exploit the same without restriction or obligation to compensate it.

10. Confidentiality

Each party acknowledges that, in connection with this Agreement and the customer's use of the Platform under this Plan, it may receive, access, generate, or become aware of non-public, proprietary, business, technical, operational, commercial, financial, website-related, SEO-related, or platform-related information of the other party (the "Confidential Information").
For the purposes of this Agreement, the customer's Confidential Information shall include, without limitation, Customer Data, website URLs, domain information, website materials, prompts, instructions, unpublished content, SEO strategies, keyword data, analytics information, Search Console data, CMS credentials, access tokens, API keys, integration details, audit results, reports, recommendations, workflow inputs, project history, and any other non-public information submitted, uploaded, connected, generated, or made available by or on behalf of the customer through the Platform.
The Platform's Confidential Information shall include the non-public aspects of the Platform, Services, business operations and underlying technology, as well as the Plan and billing arrangements, that are disclosed to, accessed by, discovered by, or otherwise become known to the customer in connection with the use of the Platform, whether intentionally or unintentionally. This may include, without limitation, non-public technical information, system behaviour, security information, source code, object code, internal architecture, backend workflows, prompts, templates, models, algorithms, dashboards, report-generation formats, product roadmap, pricing logic, technical documentation, know-how, and proprietary methods.
The customer acknowledges that nothing in this Agreement grants the customer any right to access the Platform's source code, backend systems, internal architecture, non-public templates, algorithms, models, prompts, security systems, or proprietary technical materials. Any unauthorised access, attempted access, extraction, copying, scraping, reverse engineering, disclosure, or misuse of such information is strictly prohibited.
Each party shall use the other party's Confidential Information only for the purpose of exercising its rights or performing its obligations under this Agreement and shall not disclose such Confidential Information to any third party except as permitted under this Agreement, the Terms and Conditions, the Privacy Policy/Notice, or applicable law.
The Platform may disclose the customer's Confidential Information to its employees, contractors, affiliates, hosting providers, payment processors, analytics providers, AI model developers, cloud infrastructure providers, authorised sub-processors, professional advisers, and other service providers only to the extent reasonably necessary to provide, operate, secure, maintain, improve or support the Platform and Services, provided that such persons are subject to appropriate confidentiality, contractual, or legal obligations.
The obligations under this clause shall not apply to information that:
- is or becomes publicly available without breach of this Agreement;
- was lawfully known to the party receiving information before disclosure;
- is lawfully received from a third party without breach of any confidentiality obligation;
- is independently developed by the party receiving information without use of or reference to the party disclosing Confidential Information;
- is required to be disclosed by applicable law, court order, regulatory authority, government authority, or legal process.
Each party shall use reasonable technical, organisational, and administrative safeguards to protect the other party's Confidential Information from unauthorised access, use, disclosure, alteration, copying, or destruction.
Upon termination or expiry of this Agreement, the Platform may retain customer Confidential Information only to the extent required for legal, tax, accounting, audit, security, backup, fraud-prevention, dispute-resolution, service-continuity, or legitimate business purposes, or as otherwise permitted under the Terms and Conditions and Privacy Policy/Notice. Any retained information shall remain subject to the confidentiality obligations under this Agreement.
The obligations under this clause shall survive termination or expiry of this Agreement for a period of three (03) years. However, obligations relating to trade secrets, credentials, access tokens, API keys, security information, source code, non-public technical information, and highly sensitive proprietary information shall continue for so long as such information remains confidential under applicable law.

11. Data Security

The Company shall implement reasonable technical and organisational measures designed to protect Customer Data and personal data in accordance with applicable law, the Terms and Conditions and its Privacy Policy. However, the customer acknowledges that no internet transmission, email transmission, platform, hosting environment, API, integration, or digital system is completely secure or error-free. The customer remains responsible for its own device security, account security, password confidentiality, CMS security, website backups, access permissions, and internal controls.

12. Governing Laws and Dispute Resolution

The Parties agree that any dispute, claim, controversy, or difference arising out of or in connection with this Agreement, the Starter Plan, the Platform, the Services, or any payment made thereunder shall be governed by and resolved in accordance with the Governing Law and Dispute Resolution clause contained in the Terms and Conditions available on the Raechal.ai website. For ease of reference, the said clause is reproduced below:

15. Governing Laws and Dispute Resolution

Use of our services shall be governed by and interpreted in accordance with the laws of India. Users agree that any disputes or legal proceedings arising out of or in connection with such use shall be subject to the exclusive jurisdiction of the competent courts and tribunals in the state of Haryana, India, to which they irrevocably submit.

The Parties shall endeavour to settle such dispute amicably through good-faith discussions within thirty (30) days from the date on which one party notifies the other party of the dispute in writing. If the dispute is not resolved then such dispute shall be referred to arbitration in India in accordance with the Arbitration and Conciliation Act, 1996, as amended from time to time. The arbitration shall be conducted by a sole arbitrator mutually appointed by the parties. If the parties fail to mutually appoint the sole arbitrator within thirty (30) days, the arbitrator shall be appointed in accordance with applicable law.

The seat and venue of arbitration shall be Gurugram, Haryana, India. All arbitration proceedings shall be conducted in the English language. The Arbitrator shall decide any such dispute or claim and such arbitral award and the award of such Arbitrator shall be final and binding on all parties concerned. During arbitration and prior to an award being granted, the parties shall continue to perform those obligations under the Terms not in dispute.

13. Entire Agreement

This Agreement together with the Terms and Conditions, the Privacy Policy/Notice, the Cancellation and Refund Policy, the Plan details displayed on the Platform, the invoice, the payment confirmation and any applicable policy or notice, constitutes the entire agreement between the Company and the customer regarding the Starter Plan.

Where this Agreement and the Terms and Conditions conflict in their application to the customer's subscription to the StarterPlan, this Agreement prevails to the extent of that conflict for that subscription. The Terms and Conditions otherwise govern the customer's access to and use of the Platform.

14. Electronic Acceptance

This Agreement is an electronic record under the Information Technology Act, 2000 and the rules made thereunder, as amended from time to time, and does not require any physical, digital, or handwritten signature. By selecting the StarterPlan, ticking the acceptance box presented at checkout, clicking "I Agree", "Continue", "Pay Now", or any similar button, or by completing payment, the customer confirms that the customer has read, understood, and agreed to be legally bound by this Agreement, the Terms and Conditions, the Privacy Policy/Notice, the Cancellation and Refund Policy, and the Plan terms.

The Company records the date and time of the customer's acceptance and the version of this Agreement accepted, and retains that record for the purposes of demonstrating consent.

15. Miscellaneous

Binding Effect: This Agreement shall be binding upon and inure to the benefit of the customer and, if the customer is a company, upon their respective promoters, directors, heirs, successors and assigns as well.
Term: This Agreement shall commence on the date on which the customer selects and activates the Starter Plan through the Platform and accepts this Agreement, the Terms and Conditions, and the Privacy Policy/Notice ("Effective Date"), and shall continue until the earlier of: (a) cancellation or termination of the customer's subscription to the Starter Plan; (b) closure or suspension of the customer's account; or (c) termination in accordance with this Agreement or the Terms and Conditions ("Term").
Force Majeure: Notwithstanding anything to the contrary in this Agreement, neither the Company nor the customer shall be liable by reason of failure or delay in the performance of its duties and obligations under this Agreement if such failure or delay is caused by force majeure. "Force Majeure" shall mean an event or circumstance or combination of events and circumstances which are beyond the reasonable control of the Parties which could not at the time of conclusion of this Agreement be foreseen and that prevent either of them from wholly or partially performing any duties or obligations under the present Agreement, including war (whether declared or not), invasion, act of foreign or internal enemies, rebellion, terrorism, revolution, insurrection, military or usurped power, civil war or civil commotions, mob violence, civil disturbance, riot, munitions of war, sabotage, any orders of governmental, quasi-governmental, or local authorities, natural catastrophes such as earthquake, tempest, hurricane, typhoon, epidemics, pandemics, volcanic activity, floods or any other adverse severe forces of nature or Acts of God, and any public health emergency or pandemic as declared by government authorities.
Amendment: The Company may amend this Agreement. An amendment that does not materially affect the customer's rights or the amount payable takes effect when it is published on the Platform. Where an amendment materially affects the customer's rights or the amount payable, the Company will give notice to the customer, and the amendment will apply to the customer's subscription from the start of the next Billing Period following that notice; until then the customer's subscription continues to be governed by the version of this Agreement in effect at the start of the Billing Period then running.
Assignment: Neither of the Parties hereto shall be entitled to assign this Agreement or any of their rights, powers, responsibilities and/or duties hereunder without the prior written consent of the other Party.
Severance: Invalidity or unenforceability of any term of this Agreement shall not render the other provisions and the remainder of the Agreement invalid or unenforceable and the Agreement shall remain in full force and effect.
Waiver: Save where this Agreement expressly provides, neither Party shall be deemed to have waived any right, power, privilege or remedy under the Agreement unless such Party shall have delivered to the other Party a written waiver signed by an authorised officer of such waiving Party.
Survival of Certain Clauses: The clauses of this Agreement which by nature are intended to survive termination of the Agreement shall remain in effect after such termination.

16. Notices

Any notice required or permitted to be given under this Agreement, including a notice of dispute under clause 12, shall be in writing and shall be sent to the Company by electronic mail to info@raechal.ai and, where the notice concerns a dispute, additionally by post to:

Raechal AI Technologies India Private Limited

Unit No: 6O-16, 6th Floor, VSR Avenue 114

Bajghera, Gurugram-122017, Haryana

India

Any notice to the customer shall be sent to the electronic mail address registered on the customer's account, and the customer is responsible for keeping that address current. A notice sent by electronic mail is deemed given on the next business day after it is sent, and a notice sent by post is deemed given five (5) business days after posting. Nothing in this clause affects the customer's right to raise a grievance with the Grievance Officer named in the Privacy Policy, or to escalate it to the authority identified there.